Telling a story is the only solution that works. You either tell your story, over and over and over again until you can't stand to hear it, or you disappear int

Telling a story is the only solution that works. You either tell your story, over and over and over again until you can't stand to hear it, or you disappear into the noise. You pound the story home, or your competition will and they'll take up that mind share. There are many ways to tell and disseminate a story, that's the primary variable in successful products, not whether there's a story at all.