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The great Drayton Bird would broadly disagree. People who care about your shit do want to read your shit; as a rule, they matter much more than people who don't
by jdietrich 8y ago
The great Drayton Bird would broadly disagree. People who care about your shit do want to read your shit; as a rule, they matter much more than people who don't care about your shit.
As I'm typing this, Apple are an hour and forty minutes into their "special event". Thousands of viewers from around the world are watching a movie-length sales presentation. Apple will at some point promote the same products through 30-second commercials, but those long presentations play a vital role in building the culture that surrounds Apple.
If you're selling dish soap, then sure, nobody really cares and nobody is going to read your shit. If you're selling a video game or an industrial machine or a piece of fine furniture, a substantial proportion of the people who might actually buy your shit will enthusiastically read your shit.
That doesn't give you license to be sloppy or lazy or needlessly verbose, but it does give you the freedom to use as many words as you need to communicate the merits of your product.
- zapzupnz 8y agoOn the topic of that presentation, the start of the tv+ presentation was the most masturbatory nonsense I've ever had the displeasure of sitting through, and I made it through Drake's whole stumbling monologue when Apple Music was announced. Then once the self-congratulatory black and white movie concluded, we were treated to actors describing their films and series rather than simply being shown trailers. It was tedious, disrespected mine and everybody else's time, and didn't know what it was: a sales pitch to a studio exec or an advertisement for customers. It turned out to be neither, and it was all the more excruciating for it. And yet, I watched the whole thing.