To me, it comes across as a disingenuous marketing gimmick. If you're still going to be a staffing agency making income from placements, what changes will you

To me, it comes across as a disingenuous marketing gimmick. If you're still going to be a staffing agency making income from placements, what changes will you implement to transform it into a "service"? And what's the difference between your idea and simply being an individual who donates a portion of their income to charity?