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I'm not against advertising, but I am against branding. The term was borrowed from the cattle industry, where a hot piece of metal scars the cattle with a logo

by snarfy 8y ago

I'm not against advertising, but I am against branding. The term was borrowed from the cattle industry, where a hot piece of metal scars the cattle with a logo of the owner. Branding in advertising is meant to scar your brain. I consider it a form of assault.

marcosdumay 8y ago
You mean those laws that allows companies to get a reputation with their clients without a scammer being able to legally exploit it and confuse everybody?
- hutzlibu 8y ago
  Branding is ok. What I think is not OK but totally normal, is branding combined with advertisement. The name of the brand combined with all the perfect, beautiful and fun things of the world, so your name associates the brand with all the nice things. That is lying to me and I hate that it is the norm.
  - marcosdumay 8y ago
    Oh, ok. You dislike brand advertising, that's reasonable. I don't know if it's viable to separate good brand advertise (our soda tastes good, our bags last forever) from the bad kind (use our product and get all the pretty woman). Some regulation over emotional tone (and, of course, false info) may be much more successful than focusing on brands vs. unitary products.
    - hutzlibu 8y ago
      I would not regulate it at all. I hope for more people to understand what is happening with their brains. Once you do understand it does not affect (as much). But with kids these days entrenched in their smartphone virtual reality consuming custom tailored ads .. the trend is unfortunately downwards.
kbenson 8y ago
I'm pretty sure if you actually look at cattle branding and advertising branding, the thing being branded is the product. Branding is as simple as the BIC logo on cheap pens, and hoping you'll remember the name when you need one or talk about one. I'm not sure how you're torturing the metaphor to get to the brand being applied to your brain.
stordoff 8y ago
The term was borrowed from the cattle industry, where it was used to know who owns a thing, thus you know the source and have a reasonable expectation of quality.

by snarfy 8y ago

marcosdumay 8y ago

You mean those laws that allows companies to get a reputation with their clients without a scammer being able to legally exploit it and confuse everybody?

hutzlibu 8y ago
Branding is ok. What I think is not OK but totally normal, is branding combined with advertisement. The name of the brand combined with all the perfect, beautiful and fun things of the world, so your name associates the brand with all the nice things. That is lying to me and I hate that it is the norm.
- marcosdumay 8y ago
  Oh, ok. You dislike brand advertising, that's reasonable. I don't know if it's viable to separate good brand advertise (our soda tastes good, our bags last forever) from the bad kind (use our product and get all the pretty woman). Some regulation over emotional tone (and, of course, false info) may be much more successful than focusing on brands vs. unitary products.
  - hutzlibu 8y ago
    I would not regulate it at all. I hope for more people to understand what is happening with their brains. Once you do understand it does not affect (as much). But with kids these days entrenched in their smartphone virtual reality consuming custom tailored ads .. the trend is unfortunately downwards.

kbenson 8y ago

I'm pretty sure if you actually look at cattle branding and advertising branding, the thing being branded is the product. Branding is as simple as the BIC logo on cheap pens, and hoping you'll remember the name when you need one or talk about one. I'm not sure how you're torturing the metaphor to get to the brand being applied to your brain.

stordoff 8y ago

The term was borrowed from the cattle industry, where it was used to know who owns a thing, thus you know the source and have a reasonable expectation of quality.