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In 2011, 33% of all internet traffic went though Google hardware even if it wasn't destined for a Google service. With the rise of Azure, AWS, Compute Engine, e

In 2011, 33% of all internet traffic went though Google hardware even if it wasn't destined for a Google service. With the rise of Azure, AWS, Compute Engine, etc., I can only imagine that number is a lot worse today. How seriously could the cloud companies cripple Europe's internet if they all banded together? If they were to block and European traffic though any device they owned...

rocqua 8y ago
There's a difference between not doing business in a country and sabotaging a country because it fined you.
CharlesColeman 8y ago
> How seriously could the cloud companies cripple Europe's internet if they all banded together? If they were to block and European traffic though any device they owned... That sounds a lot like an internet blockade...and blockades are acts of war: https://www.britannica.com/topic/blockade-warfare https://www.britannica.com/topic/blockade-warfare I'm sure the US Government would have something to say to companies that decided to wage a kind of private war on allied nations.
- oaiey 8y ago
  It is not the government which will intervene but the thousand of companies relying on the cloud vendors. Europe is in average 10% of the world market (just by people).
pjc50 8y ago
Well, this would result in them losing a lot of income, being fined heavily, losing all their European staff, capital writeoffs from their European datacentres, and would absolutely guarantee replacement European services appearing.
Hamuko 8y ago
Well, hopefully none of Google's stakeholders live or own anything in Europe if they were planning to do that.
imtringued 8y ago
Why has this fallacy of google blocking europe become so popular? Monopolies cannot flex their muscles in markets that they do not participate in. What do you think will happen to all the competitors that have been pushed back through googles dominance? They will start growing and replace google because thanks to google's leave there will be a huge gap in the market.
piva00 8y ago
That sounds like a dystopian cyberpunk future, I don't want to live in a world where corporations can juggle nation-states on their whims...

rocqua 8y ago

There's a difference between not doing business in a country and sabotaging a country because it fined you.

CharlesColeman 8y ago

> How seriously could the cloud companies cripple Europe's internet if they all banded together? If they were to block and European traffic though any device they owned... That sounds a lot like an internet blockade...and blockades are acts of war: https://www.britannica.com/topic/blockade-warfare https://www.britannica.com/topic/blockade-warfare I'm sure the US Government would have something to say to companies that decided to wage a kind of private war on allied nations.

oaiey 8y ago
It is not the government which will intervene but the thousand of companies relying on the cloud vendors. Europe is in average 10% of the world market (just by people).

pjc50 8y ago

Well, this would result in them losing a lot of income, being fined heavily, losing all their European staff, capital writeoffs from their European datacentres, and would absolutely guarantee replacement European services appearing.

Hamuko 8y ago

Well, hopefully none of Google's stakeholders live or own anything in Europe if they were planning to do that.

imtringued 8y ago

Why has this fallacy of google blocking europe become so popular? Monopolies cannot flex their muscles in markets that they do not participate in. What do you think will happen to all the competitors that have been pushed back through googles dominance? They will start growing and replace google because thanks to google's leave there will be a huge gap in the market.

piva00 8y ago

That sounds like a dystopian cyberpunk future, I don't want to live in a world where corporations can juggle nation-states on their whims...