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That's a little (edit: lot) misleading. Apple's market share of PC's sold direct in stores over 1,000 is at 66%. The 66% would not hold if internet or corpora

by LPTS 18y ago

That's a little (edit: lot) misleading. Apple's market share of PC's sold direct in stores over 1,000 is at 66%. The 66% would not hold if internet or corporate sales are included. Therefore your title exaggerates apples market share in computers over 1,000 by at least 2x, possibly more (I don't know the exact numbers.)

SwellJoe 18y ago
In other words, the numbers are almost entirely meaningless--it's fluff, probably pushed out by the Apple PR people. As you've noted the numbers leave out huge swaths of sales, via the majority of channels. But, I suppose it is interesting that Apple stores are an effective vehicle for selling expensive computers. It seems kinda like a Mercedes dealership in that sense...make the process of buying the computer (or car) an experience rather than just handing over the credit card and walking out with a box filled with more crap to put in your house.
cstejerean 18y ago
I'm curious how different the numbers are for computers over $1000 purchased online. My intuition leads me to believe they would he similar. The vast majority of folks buy computers under $1000 so I wouldn't be surprised if Apple accounts for the majority of "expensive" computers purchased regardless of channel. The most common reason I hear for people not buying Macs is not having over $1000 to spend on a computer.
- aardvarkious 18y ago
  One reason they might not be similar: Apple really is marketed to people with little computer skills- they are VERY user friendly as well as trendy. Presumably, an average person buying online would be [at least a little] more computer savvy than the average person buying in store.
jimbokun 18y ago
If you are a PC manufacturer, regardless of the fact that this figure does not include all PCs sold, I think that it is still a very important trend that bears attention. The high end share for Apple is growing rapidly, especially in the consumer market. Considering that the business market is arguably even more price sensitive (no citations, but I believe I've read this various places, citations to the contrary welcome), Apple is siphoning off the most profitable segment of customers, leaving HP, Dell, and the other PC players to fight over the segments with razor thin margins. I'd rather be holding AAPL, which I am :). Just a few remaining shares, but I'm not going to swap them for Dell or HP anytime soon.
- LPTS 18y ago
  What these numbers mean is that apple is the only 21rst century computer company. Dell, HP are 20th century computer companies. It also means that most people who are desirable customers (spend over 1,000) who buy for themselves and look at a product first pick apple. Thats huge. Which means apple had won the hearts and minds battle and just has to wait for these effects to trickle through the high end market.

by LPTS 18y ago

SwellJoe 18y ago

In other words, the numbers are almost entirely meaningless--it's fluff, probably pushed out by the Apple PR people. As you've noted the numbers leave out huge swaths of sales, via the majority of channels. But, I suppose it is interesting that Apple stores are an effective vehicle for selling expensive computers. It seems kinda like a Mercedes dealership in that sense...make the process of buying the computer (or car) an experience rather than just handing over the credit card and walking out with a box filled with more crap to put in your house.

cstejerean 18y ago

I'm curious how different the numbers are for computers over $1000 purchased online. My intuition leads me to believe they would he similar. The vast majority of folks buy computers under $1000 so I wouldn't be surprised if Apple accounts for the majority of "expensive" computers purchased regardless of channel. The most common reason I hear for people not buying Macs is not having over $1000 to spend on a computer.

aardvarkious 18y ago
One reason they might not be similar: Apple really is marketed to people with little computer skills- they are VERY user friendly as well as trendy. Presumably, an average person buying online would be [at least a little] more computer savvy than the average person buying in store.

jimbokun 18y ago

If you are a PC manufacturer, regardless of the fact that this figure does not include all PCs sold, I think that it is still a very important trend that bears attention. The high end share for Apple is growing rapidly, especially in the consumer market. Considering that the business market is arguably even more price sensitive (no citations, but I believe I've read this various places, citations to the contrary welcome), Apple is siphoning off the most profitable segment of customers, leaving HP, Dell, and the other PC players to fight over the segments with razor thin margins. I'd rather be holding AAPL, which I am :). Just a few remaining shares, but I'm not going to swap them for Dell or HP anytime soon.

LPTS 18y ago
What these numbers mean is that apple is the only 21rst century computer company. Dell, HP are 20th century computer companies. It also means that most people who are desirable customers (spend over 1,000) who buy for themselves and look at a product first pick apple. Thats huge. Which means apple had won the hearts and minds battle and just has to wait for these effects to trickle through the high end market.