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Well actually... https://www.freelogodesign.org/blog/2018/09/10/the-amazon-logo-story https://www.freelogodesign.org/blog/2018/09/10/the-amazon-lo...

• benatkin 8y ago
  That has an interesting error in it: "This is a good example of why it is import to have a logo that is versatile." I wonder if the author was considering using the phrase "of import" [1] and decided to be less clever. 1: https://dictionary.cambridge.org/dictionary/english/import https://dictionary.cambridge.org/dictionary/english/import third definition, import noun (IMPORTANCE)
• pbhjpbhj 8y ago
  That article doesn't mention the "smile" is an arrow that goes "from A to Z". I've only just noticed it, I can't imagine it's not intentional though. Mind you I don't spend long looking at logos unless I'm working on them.
• cabaalis 8y ago
  > The font of the logo as we know it today, along with the yellow line, was adopted in 1998. The yellow line started out curving down and now it curves up. Is that yellow? It looks more orange to me.
• travisjungroth 8y ago
  Ok, I love that logo. It's straight '90s Outdoor Education.