I wonder how the individual US states would fare if measured separately in such surveys. There really is a massive cultural and economic variance between them.

I wonder how the individual US states would fare if measured separately in such surveys. There really is a massive cultural and economic variance between them. McDonald's is everywhere, sure, but if you scratch the surface the differences can be vast. It's often misleading to try to generalize across the entire nation. Many of the tourists and exchanges students I've met here have mentioned how they didn't really appreciate the size and diversity of the nation until they experienced it for themselves.