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Wouldn't the incentives go the other way? I'd imagine Google wants people to get to sites that serve ads from Google so they can collect fees.
by kornish 8y ago
Wouldn't the incentives go the other way? I'd imagine Google wants people to get to sites that serve ads from Google so they can collect fees.
- bduerst 8y agoAds don't affect SEO. It would allow websites to essentially pay for higher search results. There are tools that come with using ads that allow for insights into better SEO though - e.g. Adwords keyword planner.
- pbhjpbhj 8y ago> would allow websites to essentially pay for higher search results. // Isn't this exactly what Google does? Paid placements put you above organic results in the SERPs, presumably other search sites do that too.
- bduerst 8y agoYes, and they mark them as ads so users know that they're promoted and not organic search results. Allowing websites to buy ads to affect their organic placing would affect the quality of search results.
- lazyjones 8y ago> Yes, and they mark them as ads so users know that they're promoted and not organic search results. And over the years they've added more ads on top of the organic results (instead of the sidebar) and made them less distinguishable.
- mobjack 8y agoGoogle's core business is letting people pay to be the top of search result.
- bduerst 8y agoFor paid ads. SEO is not about search ads, but about organic search results (which is what I'm referencing).
- edmundsauto 8y agoMy SEO knowledge is a few years out of date, but when I ran sites with AdSense, it hugely increased the page weight and load time. Google's own tools would ding me PageSpeed Insights score for some of the scripts, even though they were loaded async. GA would tell me I had 8+s average page load; when tested from slow connections, it would never be more than a couple sec.