While I can appreciate "HBO Now", which is netflix-esque, I fear HBO is still too bogged by the legacy of being a premium cable channel. "HBO Go" is just that,

While I can appreciate "HBO Now", which is netflix-esque, I fear HBO is still too bogged by the legacy of being a premium cable channel. "HBO Go" is just that, restricted to the cable TV bundling problem. With AT&T in the mix, I can see it going to needing Cable TV or AT&T wireless internet as the requirement to be able to buy HBO. If that happens, they'll still not be as good Netflix at distribution.