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Because spotify owns the podcast companies, and podcasts have paid ads, spotify directly benefits if they are played more often. That is not the case with netf
by wheelie_boy 8y ago
Because spotify owns the podcast companies, and podcasts have paid ads, spotify directly benefits if they are played more often. That is not the case with netflix.
But they are doing some things the same as netflix, in that they are also creating exclusive podcasts to drive traffic to their platform.
- solarkraft 8y ago> That is not the case with netflix It is. They do a lot of product placement (https://www.whats-on-netflix.com/news/is-product-placement-going-to-become-the-norm-in-netflix-originals/ https://www.whats-on-netflix.com/news/is-product-placement-g...). They also don't have to pay others for views, though I expect that to be less of a motivation.