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I strongly disagree. Political advertisement successfully worked long before internet existed yet alone Facebook. Voters still live in houses, walk on streets,
by dgudkov 8y ago
I strongly disagree. Political advertisement successfully worked long before internet existed yet alone Facebook. Voters still live in houses, walk on streets, drive cars on roads, use public transit, watch TV/Netflix/YT/whatever. There are still many ways to reach them. Even if other channels are more expensive it doesn't make Facebook a monopolist.
- liability 8y agoPeople no longer receive daily, or even weekly, deliveries of newspapers. They no longer crowd around the living room radio, and increasingly avoid the television, which increasingly has neither a cable connection nor rabbit ears. Like it or not, the world has changed.
- dgudkov 8y agoThe world has changed, but not that much. People do have mailboxes, mailing addresses and receive letters at least once in a while. Again, they drive cars, use public transit, walk on streets, etc. The real life still here, far not everything has moved online. And even for that online part Facebook is not a monopoly. Influential online company? Absolutely. Monopoly? No.
- liability 8y ago>People do have mailboxes, mailing addresses and receive letters at least once in a while. Nothing they receive in their mailbox holds their attention long, the attention market is dominated by digital media. >Again, they drive cars, use public transit, walk on streets, etc With headphones in or bluetooth paired. Who the hell reads a billboard? Who pairs their cellphone with their car, or owns headphones? Damn near everybody. Just try to buy a new car without Bluetooth. Old propaganda distribution channels are dead men walking, and everybody knows it. Unless you're advertising a chicken wings and cleavage bar at the next exit, you're a damn fool for paying for a billboard.
- p1necone 8y agoI don't pay any more attention to ads on facebook than I do to ads on billboards, or flyers in the mail. It all goes in the trash figuratively or literally. My brain has been effectively trained to pattern recognize advertising and filter it out, as it is so ubiquitous and so very rarely actually useful. Old propaganda distribution channels might be dead men walking, but the new ones are just as much (anecdotally).
- dnautics 8y agoI can name at least three of the snowflake data billboards, I know c3-iot is hiring, and espetus has two billboards (one in San Mateo and one at the 101/80 junction). And I mostly ride the 280, and don't eat that much meat.
- mhaymo 8y agoTimes Square billboards still sell for thousands of dollars a day. Do you have any evidence for your beliefs?
- Dahoon 8y agoWith that reasoning an old paper yellow pages means no one can have a monopoly on digital yellow pages or a horse and cart means no one can have a monopoly in the car business.
- JamesBarney 8y agoStandard oil was still a monopoly even though the cart and buggy was still around.
- faceplanted 8y agoPeople aren't saying that you can't do any marketing without Facebook, but if Facebook is letting others use their targeted advertising and not you, they've just increased your advertising costs by thousands of percent, giving Facebook the ability to selectively grant massive advantages to specific groups. That's the problem here, yes, there are still mail based catalogue companies, but if you're not online, you're at a massive disadvantage.