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I really wish Gmail would stop changing so frequently. It probably objectively isn't that bad, but having to teach older, not so tech competent relatives where

• pembrook 8y ago
  You don’t think Google is running tests on the effects of every little UI change? Remember, their goals aren’t the same as your goals. Your goal is to get the best email tool possible. Google’s goal is to extract as much money as possible from you and your data...while still being the best alternative to competitors. Those goals are very very different. Most of these comments are so naive. It’s almost as if most people have never seen the amount of actionable data the average digital product throws off. A smart default assumption, especially when it comes to the big guys like google/Facebook; the UI changed because it makes the company more money.
  • Fins 8y ago
    But that assumes that the new design does make more money. I, honestly, fail to see how, e.g., moving the account switch button in the new Gmail app from left to right increases ad views. On the other hand, from all we hear about Google's promotion process, it seems quite likely that the redesign happened "just because" and somebody gets to add a checkbox to the promotion list.