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We did register the Gremlin trademark early on to be sure we had all of our bases covered: https://trademarks.justia.com/871/94/gremlin-87194877.html https://t

• espeed 8y ago
  So you begin by imitating Google's old logofont, and then you switch to something resembling Google's new logofont [1]. And for a company name, you decide to use the name of an established programming language and registered mark of a top-level Apache project [2], which has been in use since its inception over a decade ago, and incidentally it's a project and programming language that both your previous employers know well [3]. That's some inspired work, overflowing with creative originality. And to top if off, you have animated graphs floating in the background. Yeah, no possibility for confusion there. There's a name for that you know? Google it and see if you can find the word -- its definition has to do with siphoning goodwill. Who advised you on this and agreed these were wise choices and that this would be a good way to begin? [1] https://www.underconsideration.com/brandnew/archives/new_logo_for_google_done_in_house.php https://www.underconsideration.com/brandnew/archives/new_log... [2] https://tinkerpop.apache.org/ https://tinkerpop.apache.org/ [3] https://www.gremlin.com/team/ https://www.gremlin.com/team/