3 ms·
I am not disagreeing with you but this seems illogical to me. Surely businesses measure the response to general advertising?
by hartror 16y ago
I am not disagreeing with you but this seems illogical to me. Surely businesses measure the response to general advertising?
- joe_the_user 16y agoHow?
- hartror 16y agoChanges in sales? Surveys of brand awareness? I'm not a traditional marketing guy but I doubt there aren't techniques that can be used to at least gauge the response to a campaign. They won't be direct necessarily but they must be there!