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To put that back into relatable numbers, there are about 1B installed iOS devices. So Google is paying $9/year for each device to be the default search engine.
by jws 8y ago
To put that back into relatable numbers, there are about 1B installed iOS devices. So Google is paying $9/year for each device to be the default search engine.
- TheSoftwareGuy 8y agodoes the $9.4B figure include mac devices?
- luckylion 8y agoAre those all capable to run the latest version / receive updates? Otherwise, they're paying even more per device.
- reaperducer 8y agoAre those all capable to run the latest version / receive updates? Otherwise, they're paying even more per device. You can still use the web browser all the way back to the original iPhone. Updates are irrelevant. Source: Googled using Safari on my launch day iPhone just a few days ago.
- y4mi 8y agoUpdates are relevant, if we're talking about possibly changing the default search engine. It's currently Google...and if they want to change it, they'd have to update these EOL devices. This could significantly increase the price per device
- solarkraft 8y agoThe default browser doesn't change with updates. This is about new devices shipped.
- innagadadavida 8y agoThat has been true so far with Apple, but if they are unhappy with Google, they could retroactively switch users to DDG
- liamcardenas 8y agoInteresting, it's also important to keep in mind that (1) this number is slightly higher per user because some people have multiple iOS devices and (2) given the device price points, iOS users are typically considered more valuable than the average person.
- derrasterpunkt 8y agoIt was 1B in 2016, the most recent number is 1.4B active devices[0]. So that would make it $6.71. [0] https://www.theverge.com/2019/1/29/18202736/apple-devices-ios-earnings-q1-2019 https://www.theverge.com/2019/1/29/18202736/apple-devices-io...
- SilasX 8y agoAnd I can make those nine dollars go straight into the trash by changing the search engine to DDG in the settings.