I believe the answer is not in the cost of providing service but rather if your product creates value more than its price or not. Just a few questions to think

I believe the answer is not in the cost of providing service but rather if your product creates value more than its price or not. Just a few questions to think about: why are there so many free users? Is it because the premium can't provide enough value for them to justify purchase? Is it because the need in general is not significant so no matter how good your product is its conceptual value is not significant? Is it because the free users simply are not aware how to extract more value from your product with the premium version? I suppose having answers to such questions would give a better understanding of the most efficient free/premium ratio. Feel free to reach out to me by <username> at easymorph dot com for a chat.