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Netflix isn't ad based, but they still want to encourage time on it. Every new show you watch is a potential recommendation in a conversation with someone else.
by djsumdog 8y ago
Netflix isn't ad based, but they still want to encourage time on it. Every new show you watch is a potential recommendation in a conversation with someone else. Eventually parents or roommates have too many devices on one account and people break down and purchase their own. It increases revenue, just in a different way.
- solarkraft 8y agoIt also justifies the money you pay them. But it's not actually true that they're not ad based: They follow the great new strategy of native advertising.
- eeeeeeeeeeeee 8y agoNative advertising, yep, explains also why browsing around the Netflix interface auto-plays everything and you cannot turn it off. That is Netflix’s internal ad space and it’s very valuable.
- dorkwood 8y agoThat’s actually the reason I stopped using Netflix. I’m the kind of person who avoids trailers and on-the-next-episode-of spoilers, and Netflix assaults you with both of these things. The only way to turn it off is to leave.