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If you just divide total ad revenue by number of users you’ll find that users are worth on average tens of dollars per year to google or Facebook. For heavy use
by chillacy 8y ago
If you just divide total ad revenue by number of users you’ll find that users are worth on average tens of dollars per year to google or Facebook. For heavy users you might be worth hundreds or thousands.
- amelius 8y agoI don't think that's how ads scale: people can spend their money only once; and the brain's working memory for stuff it sees in ads is also limited. You can only throw so many ads to a person before conversion starts to saturate.
- chillacy 8y agoTrue, the people worth thousands are likely people who have high disposable income or click on ads on searches like "DUI lawyer in flint MI" where clicks cost hundreds.