4 ms·
How did they do that? Target them with ads that said “don’t bother voting she’s got it under control”?
by smudgymcscmudge 8y ago
How did they do that? Target them with ads that said “don’t bother voting she’s got it under control”?
- mehrdadn 8y agoI think parent is referring to a 60 Minutes interview with Brad Parscale, if you want to look it up.
- reilly3000 8y agoThe talk I was referring to was from Molly Schweickert, Vice President Global Media from Cambridge Analytica on "How digital advertising worked for the US 2016 presidential campaign" https://youtu.be/bB2BJjMNXpA?t=897 https://youtu.be/bB2BJjMNXpA?t=897 Its really a fascinating watch, and a perfect case study for why GDPR is needed. After reviewing it I don't see any mention of specific techniques used to discourage turnout, but those techniques are well-documented elsewhere: https://www.theatlantic.com/politics/archive/2016/10/trumps-black-voter-dilemma/505586/ https://www.theatlantic.com/politics/archive/2016/10/trumps-...
- daveFNbuck 8y agoYou target people with stories containing anti-Hillary messages that are popular with Democrats in their demographic. Bernie was screwed in the primary, her e-mails, super predators, etc.