3 ms·
Here it is: http://ghostinfluence.com/the-ultimate-retaliation-pranking-my-roommate-with-targeted-facebook-ads/ http://ghostinfluence.com/the-ultimate-retaliati
by reilly3000 8y ago
Here it is: http://ghostinfluence.com/the-ultimate-retaliation-pranking-my-roommate-with-targeted-facebook-ads/ http://ghostinfluence.com/the-ultimate-retaliation-pranking-...
TIL even the 20 user mine wasn’t required and today the min is only 100. I know for a fact that Trump 2016 used this technique with voter rolls to discourage turnout for likely Hillary voters based on a talk I watched by their media team.
- smudgymcscmudge 8y agoHow did they do that? Target them with ads that said “don’t bother voting she’s got it under control”?
- mehrdadn 8y agoI think parent is referring to a 60 Minutes interview with Brad Parscale, if you want to look it up.
- reilly3000 8y agoThe talk I was referring to was from Molly Schweickert, Vice President Global Media from Cambridge Analytica on "How digital advertising worked for the US 2016 presidential campaign" https://youtu.be/bB2BJjMNXpA?t=897 https://youtu.be/bB2BJjMNXpA?t=897 Its really a fascinating watch, and a perfect case study for why GDPR is needed. After reviewing it I don't see any mention of specific techniques used to discourage turnout, but those techniques are well-documented elsewhere: https://www.theatlantic.com/politics/archive/2016/10/trumps-black-voter-dilemma/505586/ https://www.theatlantic.com/politics/archive/2016/10/trumps-...
- daveFNbuck 8y agoYou target people with stories containing anti-Hillary messages that are popular with Democrats in their demographic. Bernie was screwed in the primary, her e-mails, super predators, etc.
- Tsubasachan 8y agoI believe it, America POTUS election is the biggest show on Earth. Meanwhile the ruling party here has 2 million to spend on a campaign. Not making Facebook rich.