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As a recovering media buyer I think this is one of the most concrete forward steps Facebook has made since their struggles began. “Custom Audiences” are great f
by reilly3000 8y ago
As a recovering media buyer I think this is one of the most concrete forward steps Facebook has made since their struggles began. “Custom Audiences” are great for CRM matching campaigns but so very easily abused. There used to be a 20 row min on lists. There was an article or reddit post I remember that showed how a kid trolled his roommate with ads targeted exclusively at the roommate and 19 fake people. They subsequently increased the list size minimum to 500, but I still cannot fathom that they left such a huge abuse vector open for so long. It’s like they didn’t care as long as the clicks kept coming.
- reilly3000 8y agoHere it is: http://ghostinfluence.com/the-ultimate-retaliation-pranking-my-roommate-with-targeted-facebook-ads/ http://ghostinfluence.com/the-ultimate-retaliation-pranking-... TIL even the 20 user mine wasn’t required and today the min is only 100. I know for a fact that Trump 2016 used this technique with voter rolls to discourage turnout for likely Hillary voters based on a talk I watched by their media team.
- smudgymcscmudge 8y agoHow did they do that? Target them with ads that said “don’t bother voting she’s got it under control”?
- mehrdadn 8y agoI think parent is referring to a 60 Minutes interview with Brad Parscale, if you want to look it up.
- reilly3000 8y agoThe talk I was referring to was from Molly Schweickert, Vice President Global Media from Cambridge Analytica on "How digital advertising worked for the US 2016 presidential campaign" https://youtu.be/bB2BJjMNXpA?t=897 https://youtu.be/bB2BJjMNXpA?t=897 Its really a fascinating watch, and a perfect case study for why GDPR is needed. After reviewing it I don't see any mention of specific techniques used to discourage turnout, but those techniques are well-documented elsewhere: https://www.theatlantic.com/politics/archive/2016/10/trumps-black-voter-dilemma/505586/ https://www.theatlantic.com/politics/archive/2016/10/trumps-...
- daveFNbuck 8y agoYou target people with stories containing anti-Hillary messages that are popular with Democrats in their demographic. Bernie was screwed in the primary, her e-mails, super predators, etc.
- Tsubasachan 8y agoI believe it, America POTUS election is the biggest show on Earth. Meanwhile the ruling party here has 2 million to spend on a campaign. Not making Facebook rich.