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Somewhat lacking... Wish this article talked more about "why" the like button was the beginning of the end.
by komali2 8y ago
Somewhat lacking... Wish this article talked more about "why" the like button was the beginning of the end.
- MBCook 8y agoAgreed. They give it a sentence and then move on.
- himynameisdom 8y agoI believe it was discussed early on when the article states McNamee believed that's when FB started to receive emotional cues from users. But I can see why readers might want a more thorough dissection of that point.
- ams6110 8y agoThe obvious reason to me is that people started posting not because they genuinely had something to share, but to garner more "likes." Anything that is measured will influence behaviors.
- kerng 8y agoIt was when the emotional state of users started to be revealed at scale. That allows to leverage targeted messaging to change users behavior by catering their emotional needs.