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I've often wondered which is better for a saas to offer... Money-back guarantee for x days -or- x day Free Trial ...I would think the first would be easier

• bachmeier 8y ago
  Speaking for myself, the free trial will always win. If I've paid, that means they have my credit card number, and it can be hell getting some companies to stop charging. Of course, that means I only go with free trials that don't require a credit card number. I know why companies do the things they do, but I don't care, I'm not going to get sucked into a lengthy, multi-call game to get them to stop charging my credit card.
• mikepurvis 8y ago
  It amounts to the same thing, so this is more about psychology than anything else. It's like the difference between a discount for X and a surcharge for !X. I feel like you'd have to A/B test your particular market to really know for sure.
• pbhjpbhj 8y ago
  The free trial is better for customers, the money-back will get your more money.
• Spooky23 8y ago
  They are different things. As a customer, I always prefer a solution where my money remains in my pocket. Depending on the product, a timeboxed trial may not make sense. If I'm buying shoes, it makes sense to have a guarantee. If I'm consuming a productized service, the trial makes more sense. (to me)