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One of the reasons that merchants do not enable 3DS for all transactions is that it hurts conversion. However, from September 14, nearly all online transactions
by jjevanoorschot 8y ago
One of the reasons that merchants do not enable 3DS for all transactions is that it hurts conversion. However, from September 14, nearly all online transactions in the EU will need to be authenticated by 3DS (2.0). 3DS 2.0 is supposed to be a much smoother experience, thereby reducing the negative effect that it has on conversion.