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Apple’s New iPad Pro Ads Were Shot and Made Entirely on the iPad Pro [video]
- josefresco 8y agoReminded me of this: https://youtu.be/OkPter7MC1I https://youtu.be/OkPter7MC1I
- faitswulff 8y agoArticle for those unwilling to sit through a video: https://petapixel.com/2017/06/30/truth-shot-iphone-style-ads/ https://petapixel.com/2017/06/30/truth-shot-iphone-style-ads...
- qrbLPHiKpiux 8y agoHats off to them. Film editing is such a time consuming mind numbing tedious process for me. I have tried it with family videos with a normal keyboard and mouse and to imagine doing it on an iPad, touch only...
- miohtama 8y agoI have done some minor video producing with a proper equipment and then small flocks on iOS / Android. I understand the filming part, though iPad probably does not offer any advantage of mobile cameras. But is there a need to edit on iPad? Any laptop with a proper desktop UI is much more powerful for this purpose.
- petepete 8y agoiPad Pro has more than enough power to edit on, and when applications are designed to be interacted with via touch or pencil, the experience is a productive one. I don't do video, but a photographer (Ted Forbes) who's YouTube channel I really enjoy released a video yesterday about how he's switching to LumaFusion and gave some reasons and thoughts on why. https://youtu.be/4fRJXJCEIyw https://youtu.be/4fRJXJCEIyw
- throwaway415415 8y agoI'd say it's more practical to do it on the iPad, but I haven't tried.
- gammateam 8y agoI don't do it a lot but I am pleased at the speed I can do it now It was mind numbing and tedious editing when I had a pentium 4 editing to VGA resolution now its like 1080P on my laptop and things go super fast. 2K, 4K, 8K has zero utility for me so this is perfect. Ipads are also fast enough, but I like the idea of having a fast enough networking connection to still render on more powerful machines nearby or in the cloud
- saagarjha 8y agoI would generally consider iPad to be much more limited by its UI than its processing power.
- aw3c2 8y agoA touch interface can make editing much easier than doing it with mouse and keyboard (proper hardware excluded).
- jungler 8y agoI've been converted to the "add peripherals" side, personally. The standards are developed enough and the selection is broad enough to dial in whatever balance of price, portability, ergonomics and device features is desired - at the extreme end, a USB OTG hub connecting your full size mechanical keyboard, MMO mouse, graphics tablet, game controllers, and flash drives, and at the other, pocket folding Bluetooth keyboards and mini mice. It turns a phone or tablet into "just a screen" - a viable entry level workstation only held back by software and processing capacity.
- throwaway415415 8y agoI've been doing movie editing for more than a decade and doing it on the iPad seems like such a smooth experience. I just want to edit that timeline with my fingers. Note that I haven't tried it byt this is my intuition.
- benj111 8y agoDon't these kind of articles just show that it's the craft of the professional that makes the difference? If a person can do something good with any old piece of kit, doesn't that say more about the person than the kit?
- chrisseaton 8y agoNo because the kit can limit you. If you tried to film this advert on a VGA webcam and edit it on an Amiga I don't think you'd get results this good no matter how skilled the person was. It may take someone skilled to get the best out of the kit, but they're showing that they kit doesn't limit you.
- jacobush 8y agoThough, you could get some awesome results from VGA webcam and edits on an Amiga, I'm sure. :-D
- theelous3 8y agoIf the film maker was good, the output would be good regardless of the terrible camera. It would just be a different ad. Not focused on flawless lighting and gliding smooth lines etc.
- ShinyCyril 8y agoAn interesting example of this is an episode of DigitalRev's Cheap Camera Challenge, whereby the filmmaker Phillip Bloom was tasked with producing a short film using a Barbie with an integrated 240p camera: https://www.youtube.com/watch?v=9VS3C183G8g https://www.youtube.com/watch?v=9VS3C183G8g.
- stephen_g 8y agoAs long as the quality of the camera meets a certain standard, then yeah, cinematography is mainly about creative framing, good lighting, etc. The thing about better cameras is that they just give you more options, features, flexibility etc. - but if you don’t know anything about the craft, you won’t be much better off with a $50,000 camera vs. a $500 one!
- fermienrico 8y agoEverytime I see one of these "Shot on ____ ", I think about the following: People used heavy film cameras, awful lenses, rusty shutters amidst a raging war to take incredible pictures (Magnum photographers). If they had iPhone cameras back 50 years ago, they'd kill to get such a small camera system in their pockets. Good photography (and cinematography) is largely a conceptual thing - put the right brain behind the tools, however limited, and they'll produce incredible content. This is hardly surprising. It is the Jimmy Hendrix equivalent of using an eBay cheapie to shred incredible music. Or look up Robert Rodriguez's El Mariachi film shot with a total budget of $7000. No shit!
- rtpg 8y agoI definitely get this argument but take some pictures with the newest iPhone, compare with some pictures taken with one of those fancy Canon cameras, and the difference is night and day. With almost no effort a really nice camera will produce shots that are extremely hard to do nicely with an iPhone It’s also the difference between a random bike and something really well maintained with tires pumped to perfection. Super expensive bikes won’t get you to the Tour de France, but it sure makes riding a lot easier
- fermienrico 8y agoNo doubt, fancy cameras are designed specifically to produce better quality images. I think the core of the issue that I am getting at is how the average consumer spends thousands of dollars on their gear. Pixel peeping, gear talk, MTF curves, the bokeh battle, the whole culture is preoccupied with the details. And yet, they don't have anything to show for it in terms of results. To me personally, it doesn't bring joy. Joy to me is creating something incredible that is avant-garde, unique and something that gives me goosebumps. To others, amazing gear brings joy so there is something to be said about consumer spending in form of stress therapy. The other point is that it creates an artificial barrier to newcomers where there is so much chatter about this gear and that gear.
- 0x38B 8y ago
- 21 8y agoAnd tens of thousands of dollars of professional lighting. Ask a pro photographer what he would prefer: 1. a cheap entry level DSLR and ultra-expensive light setup 2. the most expensive DSLR and cheap household light setup Most would pick 1. https://www.picturecorrect.com/tips/its-not-about-the-camera-improve-photo-quality-with-better-lighting/ https://www.picturecorrect.com/tips/its-not-about-the-camera...
- Fricken 8y agoIt's debatable. For hi-key, sitcom style full coverage lighting you've got to take the roof off the place and drop in a lighting grid, but with a high-end DSLR and good glass you can light a scene with candles, if that's the look you're going for. A lot of hi-end documentary interviews are shot with only natural light from a window. When watching YouTube videos and Kickstarter videos where amateurs are trying to pass themselves off as pros, the most common and grievous error has nothing to do with the image, it's the sound that's all fucked up. Unplug the refrigerator and get a proper microphone! Digital cameras have come a long ways in 20 years, but onboard mics are still garbage.
- coldtea 8y ago>And tens of thousands of dollars of professional lighting. There have been great (and even award winning videos) shot on iPhones (or even cheapo dslrs/compacts) with no "professional lighting" or just natural light. A random example: https://www.youtube.com/watch?v=Eyr9NwyszNY https://www.youtube.com/watch?v=Eyr9NwyszNY
- 21 8y agoYour video shows no cloud full brightness summer lighting. Hardly what's considered a difficult setup.
- amelius 8y agoOfftopic, does anyone know a good app for video editing which kids age 8+ can use? I'm thinking of normal film editing, but perhaps a stop-motion capability would be nice, so they can animate their LEGO figures :)
- goldenkey 8y agoiPhoto? https://support.apple.com/en-us/HT207587 https://support.apple.com/en-us/HT207587
- philwise 8y agoMy wife taught the kids at primary school how to use PowerPoint. After they were given a camera to take some pictures around the school, some of them randomly figured out they could make stop motion animations. I was blown away. Six year old kids can do amazing things, as long as their environment doesn't railroad them down boring paths.
- reaperducer 8y agoYears ago I used to do stop-motion just using an old iPhone and Apple’s QuickTime Viewer. It would let you import an entire directory of photos and spit out a video from them. Apple has a habit of adding and removing and re-adding features to its base programs, so I’m not sure if it’s still available in Mojave. Might be worth a check.
- nickloewen 8y agoI teach stop motion classes for kids. Several of my students say they use the iPad version of iMovie and they seem happy with it. For stop motion animation, there is an app called just “stop motion” which is pretty good. It is free, but there are some in-app purchase upgrades that may be worthwhile. We like to start kids off shooting 2D scenes, with the camera up above the table. You can balance your phone on a stack of books for free, or for about $35 (IIRC) you can get a gadget from amazon that is like the arm from a clamp-on desk lamp, but with a selfie-stick-style phone/tablet holder instead of a lamp. Either way, I recommend grabbing the earbuds that came with the phone/tablet and plugging those in, because you can use the volume buttons as a shutter release that won’t jiggle your whole set up. (Both iMovie and Stop Motion are available for iDevices of all size. I don’t know what is available for Android, but I am sure there are options.)
- pier25 8y agoThe camera is the least important aspect in getting a good image. With a good lighting and good production even a cheap phone can get a good image.
- Guest10928391 8y agoIn this video someone mentions, "It was a really cool challenge". I think that sums it up well. It's like hitting a nail into a piece of wood with a shoe. It's technically possible if you're given the constraint and enough time, but for your own sanity you'll wish you had a simple hammer.
- patrickg_zill 8y agoBuck Knives used to have a demonstration where their knives could be used to cut a bolt with a series of many light taps. But if you want to cut bolts in real life you should probably use a bolt cutter...
- gumby 8y agoThe cameras on phones are already so much better than what I could pull off with an old snap camera in the film days. To me the improvement of camera systems isn't in an of itself that interesting -- but the degree to which it can give more/better data to software that can then produce a photo I'll enjoy more than I could had I "done it myself": that's what matters. I still have a snap (digital) camera to shoot things I can't with a phone. The pictures aren't as good. As a side point: what do I mean by can't shoot on a phone? On a whitewater raft; climbing; on a multi-week backpacking trip (only one small, spare battery needed); sleeping in the snow; has controls that can be used via feel while wearing gloves; non-digital zoom. These are all niche applications and while adaptors (cases) can be found to use a phone in these situations they are much worse than just getting the right tool for the job. Which sits unused on my desk more than half the time.
- throwaway415415 8y agoThis makes me kinda regret buying a different laptop. The iPad pro is perfect except for the following reasons: * It doesn't sit well in your lap. So if you don't have a table and you want to type that's annoying * It's not a great environement to code and run tools I wish it could fix these issues, but in truth I'm wondering if it could without becoming a laptop.
- ghaff 8y ago>* It doesn't sit well in your lap. So if you don't have a table and you want to type that's annoying I'm not sure why there isn't a better detachable keyboard/tablet system out there. One of the main reasons I still travel with a tablet and a laptop (even if it's only a small Chromebook) is that the laptop is so much more ergonomic to just grab and stick on my lap which I often even do in, say, a hotel room even if there's a table available.
- throwaway415415 8y agoThat's not great at all for your back though, so even laptop don't solve that perfectly. But it's the best we have.
- LyndsySimon 8y agoDoesn't that pretty much describe the MS Surface Book?
- ghaff 8y agoSurface is better but it’s still not really like a laptop. Though probably comes closest. (I’m also not really in the Microsoft ecosystem so Surface isn’t that attractive to me.)
- foolsgold 8y agoIt's a poor craftsman who blames his tools.
- 21 8y agoBut a good craftsman doesn't use shitty tools. Sure, he could work with everything, but given the choice...
- louieadamian 8y agoThis is great marketing, but I don’t see the purpose to arear facing camera on the iPad. I have never needed the one on mine. I find it cumbersome to use and the rear camera bump ruins the design on the new one in my opinion.
- kyriakos 8y agoWith correct lighting and direction you can shoot a high quality ad on pin hole camera made out of carton.