3 ms·
I witnessed time and time again that if you can give something a catchy name and somehow promise that doing / having that thing gives you an edge over someone e
by spiderfarmer 8y ago
I witnessed time and time again that if you can give something a catchy name and somehow promise that doing / having that thing gives you an edge over someone else, you can make a lot of money.
I should try to make a course out of this single realisation (by repeating the same thing over and over) and call it "brand thinking, the most usefull skill a product manager can learn in the digital age". Or something.
It probably already exists.
- marcosdumay 8y agohttps://www.brainpickings.org/2013/05/01/brand-thinking-debbie-millman/ https://www.brainpickings.org/2013/05/01/brand-thinking-debb... The name seems to be taken, and their Markov Chain results (something about identity) seem to fit the name better than the one you are planning to run :) Maybe with another name. Maybe you can create the research field of metabranding!