Yeah, the same way you tell heroin addict or an alcoholic to quit today. Many of those people know they want to quit and they "re-affirm" daily but it's just co

Yeah, the same way you tell heroin addict or an alcoholic to quit today. Many of those people know they want to quit and they "re-affirm" daily but it's just constant struggle for them which is very difficult or impossible to win every hour, day and week. When people ask for help with weight-loss most of the time they need something that makes the struggle manageable. I drink alcohol recreationally. I can't imagine being addicted to it. I don't even know how alcohol cravings feel like. I can stop at any moment without wanting more and I can and often go months without a drink. Still I wouldn't ever tell an alcoholic to just decide and re-affirm it daily to stop drinking. I know the problem is deeper than that for alcoholics. It's high time we start treating people who overeat and can't stop similarly.