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> Casper’s sales topped $200 million last year, though it declines to say whether it is profitable. Fortune has estimated Casper’s annual marketing budget to be

> Casper’s sales topped $200 million last year, though it declines to say whether it is profitable. Fortune has estimated Casper’s annual marketing budget to be $80 million. If true, that's absolutely insane---spending ~40% of your revenue on marketing.

mrnobody_67 8y ago
Not really.... mattress stores probably spent similar percentage on real estate + sales people + ads.
taco_emoji 8y ago
Well as they quote in the article: You have to be a strong marketer to be in the mattress industry, because they’re really selling identical, rectangular slabs.
- kevindong 8y ago
  A valid point for sure. But as a consumer, I'd strongly prefer it if they spend very little on marketing and instead pass the savings onto me.
- copperx 8y ago
  You make mattresses sound like Obelix's menhirs.