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There is plenty of demand for short range commercial pickup trucks. Think of "on campus" maintenance vehicles. You need to tow equipment trailers, haul tools an
by jws 8y ago
There is plenty of demand for short range commercial pickup trucks. Think of "on campus" maintenance vehicles. You need to tow equipment trailers, haul tools and bulk items, but you don't put many miles on them. A trip to the gas station is a pure waste of employee time, just charge them up at night.
Marketing may prevent Ford from leading with a short range truck, but a less than eye wateringly expensive vehicle with a lighter battery pack and less range would find buyers and make a safer, low volume launch.
- nradov 8y agoThere's demand sure, but not much profit available. Those fleet buyers choose the cheapest stripper spec trucks and have no brand loyalty. So the manufacturers focus on more profitable segments.
- ip26 8y agoIt's interesting though, with lower operating costs & less maintenance, they might be worth the premium even for fleet. Fleet buyers get the stripper spec because leather and A/C doesn't matter, but electric might influence the bottom line.
- Marsymars 8y agoWhat would be really perfect for "on campus" maintenance vehicles where you're not driving them on the highway or towing heavy loads would be electric Kei trucks.