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>[warning: cannot be unseen] Everyone, please look at the FedEx logo. notice the arrow between the E and x? You're welcome.
by ryanmercer 8y ago
>[warning: cannot be unseen]
Everyone, please look at the FedEx logo. notice the arrow between the E and x? You're welcome.
- Kudos 8y agoI'm hoping the difference is that Fedex actually meant to do that ;)
- SippinLean 8y agoIt is [1] > If you put a lower-case "x" to the right of a capital "E" (Ex) you can begin to see a hint of an arrow, though it is clumsy and extremely abstract. I thought that, if I could develop this concept of an "arrow" it could be promoted as a symbol for speed and precision, both FedEx communicative attributes. [...] Once I decided to refine the concept of the embedded arrow, I found that, to make the arrow more legitimate and identifiable, one needed to actually reconstruct the letterforms in order to make the arrow happen. [1] http://www.thesneeze.com/secrets-of-the-fedex-logo/ http://www.thesneeze.com/secrets-of-the-fedex-logo/
- outworlder 8y ago:( Now I can't unsee.
- 1123581321 8y agoMy “problem” with the FedEx arrow is that I usually see it while passing a truck that’s in the right lane, so the arrow is pointing backwards.