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Apple has always cared about dominating market share. It gives them extreme negotiation power when dealing with suppliers, giving them a good price and quality.
by hevi_jos 8y ago
Apple has always cared about dominating market share. It gives them extreme negotiation power when dealing with suppliers, giving them a good price and quality. Apple usually is the first to choose the best quality components from dealers and the rest of manufacturers have to live with the left overs.
In fact, Apple has dominated the portable music player for a long time.
They also dominate the laptops market, making the biggest seller models of all the world. They make them in Aluminum(extremely expensive to make for small productions) and the big quantity they sell make extremely hard for others to compete.
They dominate the smartphones also. Other manufacturers have more market share but divided in lots of models, and several manufacturers.
The Ipads had been selling fro hundreds of millions per year. There is no sophisticated product in the world that have been sold at those massive numbers in the entire history of mankind.
This is something that Steve Jobs understood very well. The current CEO was the boss of manufacturing for a long time, so he knows it.
But if they continue raising prices, they will lose the mass production.
- hawski 8y agoFrom what I found around 160 mln laptops were sold last year. Apple sold around 18 mln, in other words around 11%. HP, Lenovo and Dell sold each around 2 to 3.5 times that. Can you say then that Apple dominates laptop market? Rather that they are a big player. I understand that you said that they sold the most per a model. But does it count all that much when others sell PC hardware in such a big quantities? They sell more models, but they likely share many many parts.
- deleted 8y ago[deleted]
- dingaling 8y ago> There is no sophisticated product in the world that have been sold at those massive numbers PC sales peaked in 2011 at 365 million units. They are still over 200 million per year.
- votepaunchy 8y ago> They are still over 200 million per year. The argument, which you may be able to but have not refuted, is that “PC sales” is not a singular product or even a singular form factor like the iPad.
- saagarjha 8y ago> Apple has always cared about dominating market share. Apple dominates profits, but not market share. Occasionally, this happens to drive their competitors out of the market, as is what happened with iPod, iPad, and Apple Watch; however, Mac and iPhone, while quite profitable, are not even close to "dominating" the market. > The Ipads had been selling fro hundreds of millions per year. This is not true at all. Apple sells significantly fewer than a hundred million iPads each year.
- adventured 8y ago> Apple sells significantly fewer than a hundred million iPads each year. For those curious, here's their non computer sales by year (peak iPad was 2013, with 71 million units). 2002: 381k iPods | 2003: 939k iPods | 2004: 4.4m iPods | 2005: 22.5m iPods | 2006: 39.4m iPods 2007: 51.6m iPods, 1.4m iPhones | 2008: 54.8m iPods, 11.6m iPhones | 2009: 54.1m iPods, 20.7m iPhones 2010: 50.3m iPods, 40m iPhones, 7.5m iPads | 2011: 42.6m iPods, 72.3m iPhones, 32.3m iPads | 2012: 35m iPods, 125m iPhones, 58.3m iPads | 2013: 26m iPods, 150m iPhones, 71m iPads | 2014: 14m iPods, 169m iPhones, 68m iPads 2015: 231m iPhones, 54m iPads | 2016: 211m iPhones, 45.5m iPads | 2017: 216m iPhones, 43.7m iPads | 2018: 217m iPhones, 43.5m iPads