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The iPhone has two massive things in its advantage: 1) It's made by Apple. If the Tivo had been made by Apple it would have sold vastly better. 2) You can ca
by AndrewDucker 16y ago
The iPhone has two massive things in its advantage:
1) It's made by Apple. If the Tivo had been made by Apple it would have sold vastly better.
2) You can carry it around with you, and let people play with it in public. When the iPhone first came out every time someone got theirs out they were surrounded by people wanting to have a play. Tricky to do that with something that's plugged in under your TV.
- badmash69 16y agoMy point was that it was neither marketing nor sexiness that was the root cause of failure. It was simply that most TVs are already plugged into cable cos or Dishnetwork boxes. They had an opportunity to make a deal with the "gatekeepers of TV". They chose to fight and had their ass handed to them. Also note that Apple entered the smartphone market after securing a deal from AT&T to subsidize the cost of the phone. That was their execution strategy and it delivered.
- AndrewDucker 16y agoOh, absolutely. They also made bad decisions. But they completely flopped here in the UK, where the culture of cable/dish TV was much lower. And that was down purely to not getting their message out.
- jimbokun 16y ago"1) It's made by Apple. If the Tivo had been made by Apple it would have sold vastly better." It really wasn't that long ago that Apple was the pariah of the technology world. iPod might be a better comparison. At the time they introduced iPod, the people buying Apple products because it was Apple was a small, rabid cult following, not a sizable part of the general public.
- scott_s 16y agoI think the existence (and meager performance) of the Apple TV works against point one.