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The people willing to pay that price already have an iPhone X, and not enough of them are willing to pay it a second time for a minor revision.
by kps 8y ago
The people willing to pay that price already have an iPhone X, and not enough of them are willing to pay it a second time for a minor revision.
- dstroot 8y agoThis
- reagan83 8y agoAgreed - This is what their strategy overlooked. Lineup needs to exceed expectations to justify price increase y/y, but revisions are increasingly minor since the 7 lineup.
- general8bitso 8y agoI would say as far back as the iPhone 6.
- mwean 8y agoI think that's the key. I've upgraded every year for many years, but I just wasn't compelled to do it this year. I love my X, and it's still working great! I fully expect to upgrade next year.
- Despegar 8y agoThe entire installed base doesn't upgrade every single year. There are years of people upgrading to the X form factor left.
- grey-area 8y agoThe entire installed base is not willing to pay these prices, as Apple have discovered.
- pdimitar 8y agoYou just described me. I am still tempted because I want a bigger screen (I read a lot on my phone) but I cannot justify the ~1450 EUR price that the XS Max at 256GB storage sits at around here in Eastern Europe.
- askafriend 8y agoThat's not true. Users usually upgrade in cohorts. Not everyone upgrades every year and those upgrade cycles are getting longer industry-wide as Apple and others have acknowledged repeatedly.
- pdimitar 8y agoWhat you said doesn't contradict him/her. As an X user, XS and XS Max are very minor upgrades and are absolutely not worth the 1450 - 1500 EUR of price. But the people I know who switched from 6S / 7 are very much happy with their decision to buy an XS.