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By that metric, so does Trump. Twitter doesn't send them a bill because they make money for Twitter by existing, so maybe it's really Twitter that has it figur

By that metric, so does Trump. Twitter doesn't send them a bill because they make money for Twitter by existing, so maybe it's really Twitter that has it figured out. The big names work for Twitter for free! It's true that for certain kinds of people and circumstances you can sell your own brand. But generally people cannot be Musk or Trump (least of all want to take any risks) so they have to pay for eyeballs.

harry8 8y ago
I'm avoiding politicians because sensible discussion points are obscured by emotion, to put it nicely. Rather than a politician. try "Wendy's" burger joint twiter feed and it is largely the same point. Advertising works a hell of a lot better when you're not paying for the slots. I can't see a meaningful discussion of digital without addressing it. Musk hires talent from "the onion" - we can assume it isn't to design rockets and cars, right? Flamethrowers, awesome, right. Can't make money selling them obviously. How much did that campaign cost him? Nothing in placement slots right but there it was in a better slot than can be bought from facebrick all over facebrick. In a better slot than can be bought from google in newspapers with google ads being ignored somewhere on the same page. Remember when google were hiring engineers like they meant it and had all that nonsense about secret codes and quizzes all around the web? Remember when they hired 17 year olds in a fanfare of publicity? Remember when they placed an ad-sense ad saying they were hiring? Well that last never happened as far as I'm aware and the cost to google would have been next to nothing, so maybe it wasn't worth even that. They hired a lot of direct marketers to ring us and tell us we should apply though, right? Pick your successful ad campaign. It doesn't involve paying google, or facebrick, or does it? Do go ahead and list any examples that have escaped my notice. I can't think of a business that got on ad-sense or facebrick early and took a huge market share out of their competition as a result, can you? Do you even have to think to come up with a list for TV early adopters? I can't see how digital advertising discussions can be fruitful without addressing these things.

harry8 8y ago

I'm avoiding politicians because sensible discussion points are obscured by emotion, to put it nicely. Rather than a politician. try "Wendy's" burger joint twiter feed and it is largely the same point. Advertising works a hell of a lot better when you're not paying for the slots. I can't see a meaningful discussion of digital without addressing it. Musk hires talent from "the onion" - we can assume it isn't to design rockets and cars, right? Flamethrowers, awesome, right. Can't make money selling them obviously. How much did that campaign cost him? Nothing in placement slots right but there it was in a better slot than can be bought from facebrick all over facebrick. In a better slot than can be bought from google in newspapers with google ads being ignored somewhere on the same page. Remember when google were hiring engineers like they meant it and had all that nonsense about secret codes and quizzes all around the web? Remember when they hired 17 year olds in a fanfare of publicity? Remember when they placed an ad-sense ad saying they were hiring? Well that last never happened as far as I'm aware and the cost to google would have been next to nothing, so maybe it wasn't worth even that. They hired a lot of direct marketers to ring us and tell us we should apply though, right? Pick your successful ad campaign. It doesn't involve paying google, or facebrick, or does it? Do go ahead and list any examples that have escaped my notice. I can't think of a business that got on ad-sense or facebrick early and took a huge market share out of their competition as a result, can you? Do you even have to think to come up with a list for TV early adopters? I can't see how digital advertising discussions can be fruitful without addressing these things.