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Google controls search, Android, the Play store and Chrome. The most popular search engine, the most popular mobile OS, the most popular app store and the most

Google controls search, Android, the Play store and Chrome. The most popular search engine, the most popular mobile OS, the most popular app store and the most popular browser. No, its profit can't be easily cut off. They control the environment in all regards and have the leverage to dictate terms to nearly everyone. That's why they'll do ~$130 billion in sales this year, despite the popularity of ad blockers. A tiny percentage of users will evade Google's moves to ensure its advertising survival? Sure, and it won't matter in the least.

scarface74 8y ago
1. Search - doesn’t make any money if people aren’t viewing ads. 2. Chrome - doesn’t make any money except for having Google as the home page - see #1 3. Android is the “most popular” but Android users are far less affluent and valuable to advertisers than iOS. On top of that, the largest market in the world is China and Google has no presence. And according to information that came out during the Oracle lawsuit (that Google didn’t dispute), Android has only made Google $31 billion since its inception. https://www.reuters.com/article/us-oracle-google-lawsuit-idUSKCN0UZ2W9 https://www.reuters.com/article/us-oracle-google-lawsuit-idU... 4. Play Store - even though the Play Store is on more phones. Again, Android users are not as affluent on average and spend much less than iOS users https://techcrunch.com/2018/07/16/apples-app-store-revenue-nearly-double-that-of-google-play-in-first-half-of-2018/ https://techcrunch.com/2018/07/16/apples-app-store-revenue-n... 5. As far as ad blockers - again since the most affluent users in development countries are using iOS devices where there is a native ad blocking framework, ad blocking is being used by the most coveted demographics. https://martechtoday.com/state-mobile-ad-blocking-200622 https://martechtoday.com/state-mobile-ad-blocking-200622

scarface74 8y ago

1. Search - doesn’t make any money if people aren’t viewing ads. 2. Chrome - doesn’t make any money except for having Google as the home page - see #1 3. Android is the “most popular” but Android users are far less affluent and valuable to advertisers than iOS. On top of that, the largest market in the world is China and Google has no presence. And according to information that came out during the Oracle lawsuit (that Google didn’t dispute), Android has only made Google $31 billion since its inception. https://www.reuters.com/article/us-oracle-google-lawsuit-idUSKCN0UZ2W9 https://www.reuters.com/article/us-oracle-google-lawsuit-idU... 4. Play Store - even though the Play Store is on more phones. Again, Android users are not as affluent on average and spend much less than iOS users https://techcrunch.com/2018/07/16/apples-app-store-revenue-nearly-double-that-of-google-play-in-first-half-of-2018/ https://techcrunch.com/2018/07/16/apples-app-store-revenue-n... 5. As far as ad blockers - again since the most affluent users in development countries are using iOS devices where there is a native ad blocking framework, ad blocking is being used by the most coveted demographics. https://martechtoday.com/state-mobile-ad-blocking-200622 https://martechtoday.com/state-mobile-ad-blocking-200622