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I find it interesting that everyone’s alternatives all involve much more subjective decision making progress than A/B testing. Not that it necessarily makes the
by tybit 8y ago
I find it interesting that everyone’s alternatives all involve much more subjective decision making progress than A/B testing. Not that it necessarily makes them worse but it partly explains why it’s so popular to A/B test.
- deleted 8y ago[deleted]
- sbov 8y agoIt's popular because math and stats are always right. Even if you've hacked your A/B test to the point of where you should have zero confidence in the results, you can still point to them and say "math says this is the best decision, so we should take it".
- darawk 8y agoThat may be part of it, but maybe more importantly, it's also cheaper, which I think was the grandparent's point.
- hinkley 8y agoLies, damn lies, and statistics.
- pbhjpbhj 8y agoYes, in addition you need to define "right" -- people are fickle beasts. You can test, find something is objectively better, but then have your users dislike it for fashion or historic reasons, or whatever.