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Just a question: why does a sub from Google need to raise money? I would question the confidence if a super big company starts something and is like: uh you kn

Just a question: why does a sub from Google need to raise money? I would question the confidence if a super big company starts something and is like: uh you know. We collect money from someone else.

nopinsight 8y ago
For partnerships in an industry with powerful entrenched interests? An analogous example is the Amazon/Buffett/JP Morgan partnership in healthcare.
- cityzen 8y ago
  So just rich people being rich?
godelmachine 8y ago
Same question - $26M is a small amount for Alphabet.
- gomox 8y ago
  $26M from Alphabet for a power storage company is not "smart money", it's just a pile of cash. See my other comment sibling to yours.
gomox 8y ago
For these industry-disruptor things you need some degree of support from the industry you're disrupting (i.e. you need to sell to utility companies that have strong business relationships with the large generation technology providers in the space). In practice this means raising money from, or partnering with, the right people that can leverage industry connections. It is easier to get the right investors and partners if you are not controlled by Alphabet, because investors and partners have more assurances of the governance leverage they get for their money/effort. If you are Sergey's pet project, you are very vulnerable to mood swings on his (or Google's) behalf.
stvswn 8y ago
It makes a lot of sense -- it's possible that this ends up being a very viable, scaled business with low margins. If the margins are lower than Alphabet enjoys as a whole, and if there isn't an argument for synergies with existing Alphabet businesses, it could simultaneously be a very good opportunity but also not accretive for Alphabet share holders. Part of the restructuring of Alphabet/Google and the hiring of Ruth Porat was to be more disciplined about not doing everything possible with shareholder money. $24M here, $24M there, sooner or later you're talking about real money.
Someone 8y ago
It’s a good way to verify that your moonshot project is viable, and not just a hobby of somebody who, some time ago, managed to convince management an idea is worth working on.
partingshots 8y ago
The money itself pretty much has no value. The big thing is strategic partnership and support from industry. If you look at who’s invested into Malta from the companies they list in the article, everyone one of them is highly relevant to some part of the business model / supply chain of Malta, with each company generally being at the top of their respective industries.

Just a question: why does a sub from Google need to raise money? I would question the confidence if a super big company starts something and is like: uh you know. We collect money from someone else.

nopinsight 8y ago

For partnerships in an industry with powerful entrenched interests? An analogous example is the Amazon/Buffett/JP Morgan partnership in healthcare.

cityzen 8y ago
So just rich people being rich?

godelmachine 8y ago

Same question - $26M is a small amount for Alphabet.

gomox 8y ago
$26M from Alphabet for a power storage company is not "smart money", it's just a pile of cash. See my other comment sibling to yours.

gomox 8y ago

For these industry-disruptor things you need some degree of support from the industry you're disrupting (i.e. you need to sell to utility companies that have strong business relationships with the large generation technology providers in the space). In practice this means raising money from, or partnering with, the right people that can leverage industry connections. It is easier to get the right investors and partners if you are not controlled by Alphabet, because investors and partners have more assurances of the governance leverage they get for their money/effort. If you are Sergey's pet project, you are very vulnerable to mood swings on his (or Google's) behalf.

stvswn 8y ago

It makes a lot of sense -- it's possible that this ends up being a very viable, scaled business with low margins. If the margins are lower than Alphabet enjoys as a whole, and if there isn't an argument for synergies with existing Alphabet businesses, it could simultaneously be a very good opportunity but also not accretive for Alphabet share holders. Part of the restructuring of Alphabet/Google and the hiring of Ruth Porat was to be more disciplined about not doing everything possible with shareholder money. $24M here, $24M there, sooner or later you're talking about real money.

Someone 8y ago

It’s a good way to verify that your moonshot project is viable, and not just a hobby of somebody who, some time ago, managed to convince management an idea is worth working on.

partingshots 8y ago

The money itself pretty much has no value. The big thing is strategic partnership and support from industry. If you look at who’s invested into Malta from the companies they list in the article, everyone one of them is highly relevant to some part of the business model / supply chain of Malta, with each company generally being at the top of their respective industries.