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6 questions that should be answered above the fold of the page. These questions should be answered again in different ways throughout the page using pictures, t
by kvanderd 8y ago
6 questions that should be answered above the fold of the page. These questions should be answered again in different ways throughout the page using pictures, text and video.
1. What is it?
2. What does it look like?
3. How big or small is it?
4. Can it be delivered?
5. Can I return it?
6. Can I trust it?
People consume content in very different ways. And showing, telling and demonstrating the product/service helps achieve #6.
- pbhjpbhj 8y agoHmm, it depends. Elsewhere someone bemoans that landing pages don't answer "what is it?". Some (most!) sellers couldn't care less if it's right for you, just if you buy it. Spelling out what a product is can lose customers. Example: Back in the day I bought a minidisc player-recorder as you could easily put/remove tracks digitally. Turned out you couldn't do that properly, only from computer, not to computer, making it terrible for live recording (my need). If they'd told me properly "what is it" then I would instead have bought an mp3 player. Yup, still bitter - cost me many hours that mistake. A corollary to this though, they made the sale, but I've never bought from the company (Sony) again.