4 ms·
You have a point on the flavors but the problems with the marketing in Juul’s early years we’re pretty evident... https://www.forbes.com/sites/kathleenchaykowsk
by brm 8y ago
You have a point on the flavors but the problems with the marketing in Juul’s early years we’re pretty evident... https://www.forbes.com/sites/kathleenchaykowski/2018/11/16/the-disturbing-focus-of-juuls-early-marketing-campaigns/#1239d57814f9 https://www.forbes.com/sites/kathleenchaykowski/2018/11/16/t...
The SRITA archive is pretty damning
- Scoundreller 8y agoIt doesn’t seem any more damning than typical alcohol advertising. > His archived Juul ads are filled with attractive young models socializing and flirtatiously sharing the flash-drive shaped device, displaying behavior like dancing to club-like music and clothing styles more characteristic of teens than mature adults. In a country where you have to be 21+ to get into a club, what club music is characteristic of teens instead of adults?
- wpietri 8y ago> It doesn’t seem any more damning than typical alcohol advertising. That strikes me as a pretty low bar. People used to say the same thing about cigarette ads. Which in retrospect were horrific. I once chatted with some people researching at the Legacy Tobacco Documents Library: https://www.industrydocumentslibrary.ucsf.edu/tobacco/ https://www.industrydocumentslibrary.ucsf.edu/tobacco/ They had story after story about the depravity of the tobacco advertising industry. The one that stuck with me was the advertising campaign targeted at developmentally disabled adults. Once hooked they were very loyal consumers.