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Isn't Google a huge, obvious exception to his thesis? To be fair, it's not an e-commerce site, but it preserves user experience at the expense of "leaving zill
by roadnottaken 16y ago
Isn't Google a huge, obvious exception to his thesis?
To be fair, it's not an e-commerce site, but it preserves user experience at the expense of "leaving zillions of dollars on the table" in "lost revenue" by not plastering the site with ads. I think in light of Google a big part of his argument is preposterous.
- mikeklaas 16y agoThat is only true if more obtrusive ads were necessarily the more revenue-maximizing. Even the article admits that the obtrusiveness from up-selling can be counter-productive and be revenue-harmful. I believe that when Google changed the ad click area to just the title/link rather than the whole div, the total # of clicks was lowered (fewer misclicks), but revenue was not affected since the value of each click was higher.