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Millennials may not have money now, but they'll accumulate more wealth as they get older. If you can convert them now, the friction to changing again is high en
by deminature 8y ago
Millennials may not have money now, but they'll accumulate more wealth as they get older. If you can convert them now, the friction to changing again is high enough that you'll probably still have them when they're worth something.
- theturtletalks 8y agoYep that's a good play, but their page says that the 3% can change depending on the market. So if that percent changes a few months after you create an account, I would bet many people would leave cause of the bait and switch.
- jimbokun 8y agoAnd many won't leave, because many of us are lazy.
- rchaud 8y agoThat's a good point. A friend of mine in medical school told me that banks are itching to give loans to broke med school students because they know building the relationship now is going to pay dividends when the now-broke student becomes a doctor looking to buy a new car or new house.