Non-public and insider are two different concepts. I could send a satellite to space, take pictures of parking lots, count cars, and it'd be a pretty decent ind

Non-public and insider are two different concepts. I could send a satellite to space, take pictures of parking lots, count cars, and it'd be a pretty decent indicator to the relative success of a retailer. Add some other signals into the model and it'd probably be good. I don't need to give the public access to my satellite images. But if I wanted to make a subscription service for 100k/month, I could. It would be non-public, but not insider.