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You are taking about policy here. The article is talking about technical implementation.

• jsjohnst 8y ago
  You missed GP’s point. They were saying that the devs generally didn’t need to be convinced, it’s the business owners who did. Being that AMP dictates none of the bloatware, the business can’t steamroll their demands over the engineers.
• IshKebab 8y ago
  Yes in that sense AMP is a business contact rather than a technical innovation. "Follow these rules and we'll tell users that we think your site is fast and maybe prioritise it in search results". That's why you can't have a fast news site without it - because new site owners won't follow the rules needed to make their site fast unless they get something in return other than speed. Only AMP gives that. If Google based is lightning bolt etc. on measured page speed instead then yes you might not need AMP. But they don't.
  • geon 8y ago
    > If Google based is lightning bolt etc. on measured page speed instead then yes you might not need AMP. But they don't. But they do? https://searchengineland.com/google-speed-update-page-speed-will-become-ranking-factor-mobile-search-289904 https://searchengineland.com/google-speed-update-page-speed-...
    • IshKebab 8y ago
      That page doesn't say that at all. Speed is obviously considered in ranking but you don't get a lightning bolt unless you use AMP.