4 ms·

I had YouTube Premium to avoid ads. Since the adpocalypse, more creators are adding sponsored content to their videos. So now I've got ads even though I'm payin

I had YouTube Premium to avoid ads. Since the adpocalypse, more creators are adding sponsored content to their videos. So now I've got ads even though I'm paying.

fludlight 8y ago
Does a content creator get paid if someone with youtube premium watches their video?
- philfrasty 8y ago
  peanuts compared to revenue from product placements
  - Retric 8y ago
    YouTube premium viewers can watch more videos per hour due to lack of commercials. This boosts the value of product placements, on top of that product placements rarely include residuals for unusually popular vidoes making this a large net win over normal YouTube adds.
- akovaski 8y ago
  Yes. "Creators can earn money from advertisements served on their videos, from YouTube Premium subscribers watching their content, and in some cases, through viewer-purchased goods like Super Chat, Merch, and channel memberships." https://support.google.com/youtube/answer/72857 https://support.google.com/youtube/answer/72857
newnewpdro 8y ago
The vast majority of youtube content I encounter is thinly veiled commercials of one form or another. It's so bad that occasionally I'll ask myself if the overt and relatively easily defeated ads exist in part to obfuscate the more subtle advertising most content has become rife with.
- on_and_off 8y ago
  Do youtubers have to disclose how much each company is paying them ? I stumbled on a video yesterday about how Tesla was so far ahead of its competition .. and I could not help to wonder how much this youtuber has been paid to say that.
  - craftyguy 8y ago
    Why would they have to disclose that? They are not elected politicians or have any other status that requires them to publicly disclose their employers any more than you or I have.
    - pessimizer 8y ago
      You and I must publicly disclose our employers. Advertising is regulated.
      - craftyguy 8y ago
        Source?
  - graeme 8y ago
    You're supposed to disclose whether you are sponsored. Not sure how well the FTC enforces it.
    - colmvp 8y ago
      I'd be surprised if the FTC were cracking down on YouTubers or bloggers at a wide scale.
- zapzupnz 8y ago
  I watched a video recently reviewing various versions of Monopoly video games through the years. We got two or three reviews of past games, all rated with either disdain or apathy; they were followed up by a sun-comes-out-its-butt glowing review of the most recent title by Ubisoft that seems to have been rated as somewhere between mediocre and terrible by other outlets. Even if the review was absolutely genuine, and this was a reviewer espousing love for an otherwise universally-ignored game, I couldn't help but feel I was just watching an advertisement and promptly closed it. I don't blame anybody for this, but this is seriously ruining my ability to enjoy YouTube content.
on_and_off 8y ago
It is also not pretty to see all these creators debasing themselves to promote products they have never heard about. You can often catch some pretty severe cases of dead eyes. Some websites have also taken to add their own ads on top of the youtube player, which is equally infuriating.
scarejunba 8y ago
That’s the future of advertising. It’s not ad-blockable with today’s technology and is powerfully ‘native’. At some point it may even be programmatic server-side video splicing so that you can’t really dodge the ad. With video you have the advantage that someone has to watch the video in wall clock time so you can run a bid/re-edit/display process in seconds instead of having to choose an ad to show in milliseconds. You could even use the identity information that Google has to run all of this server side to create a targeted ad fully in a first-party way.

I had YouTube Premium to avoid ads. Since the adpocalypse, more creators are adding sponsored content to their videos. So now I've got ads even though I'm paying.

fludlight 8y ago

Does a content creator get paid if someone with youtube premium watches their video?

philfrasty 8y ago
peanuts compared to revenue from product placements
- Retric 8y ago
  YouTube premium viewers can watch more videos per hour due to lack of commercials. This boosts the value of product placements, on top of that product placements rarely include residuals for unusually popular vidoes making this a large net win over normal YouTube adds.
akovaski 8y ago
Yes. "Creators can earn money from advertisements served on their videos, from YouTube Premium subscribers watching their content, and in some cases, through viewer-purchased goods like Super Chat, Merch, and channel memberships." https://support.google.com/youtube/answer/72857 https://support.google.com/youtube/answer/72857

newnewpdro 8y ago

The vast majority of youtube content I encounter is thinly veiled commercials of one form or another. It's so bad that occasionally I'll ask myself if the overt and relatively easily defeated ads exist in part to obfuscate the more subtle advertising most content has become rife with.

on_and_off 8y ago
Do youtubers have to disclose how much each company is paying them ? I stumbled on a video yesterday about how Tesla was so far ahead of its competition .. and I could not help to wonder how much this youtuber has been paid to say that.
- craftyguy 8y ago
  Why would they have to disclose that? They are not elected politicians or have any other status that requires them to publicly disclose their employers any more than you or I have.
  - pessimizer 8y ago
    You and I must publicly disclose our employers. Advertising is regulated.
    - craftyguy 8y ago
      Source?
- graeme 8y ago
  You're supposed to disclose whether you are sponsored. Not sure how well the FTC enforces it.
  - colmvp 8y ago
    I'd be surprised if the FTC were cracking down on YouTubers or bloggers at a wide scale.
zapzupnz 8y ago
I watched a video recently reviewing various versions of Monopoly video games through the years. We got two or three reviews of past games, all rated with either disdain or apathy; they were followed up by a sun-comes-out-its-butt glowing review of the most recent title by Ubisoft that seems to have been rated as somewhere between mediocre and terrible by other outlets. Even if the review was absolutely genuine, and this was a reviewer espousing love for an otherwise universally-ignored game, I couldn't help but feel I was just watching an advertisement and promptly closed it. I don't blame anybody for this, but this is seriously ruining my ability to enjoy YouTube content.

on_and_off 8y ago

It is also not pretty to see all these creators debasing themselves to promote products they have never heard about. You can often catch some pretty severe cases of dead eyes. Some websites have also taken to add their own ads on top of the youtube player, which is equally infuriating.

scarejunba 8y ago

That’s the future of advertising. It’s not ad-blockable with today’s technology and is powerfully ‘native’. At some point it may even be programmatic server-side video splicing so that you can’t really dodge the ad. With video you have the advantage that someone has to watch the video in wall clock time so you can run a bid/re-edit/display process in seconds instead of having to choose an ad to show in milliseconds. You could even use the identity information that Google has to run all of this server side to create a targeted ad fully in a first-party way.