You hire a firm to download your app, watch an ad or make a purchase. The firms gets a bunch of people in a virtual sweat shop to do this. You lose some of th

You hire a firm to download your app, watch an ad or make a purchase. The firms gets a bunch of people in a virtual sweat shop to do this. You lose some of the money to labor costs and fees. But you also make some of it back in "organics" because your app goes up the charts. There lots of companies that do this, but they dress up what they are doing as marketing.