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Do you have any proof that the subscription economy trend is driven by the consumers? You totally jump the gun there!
by sfilargi 8y ago
Do you have any proof that the subscription economy trend is driven by the consumers?
You totally jump the gun there!
- gowld 8y agoIt's a narrative flourish irrelevant whose accuracy is irrelevant to the pitch, except that it sounds attractive to say "customers want this" vs "customers are powerless to reject this". For a business, it matters that the trend exists; the cause doesn't matter.
- pbhjpbhj 8y agoHmm, the cause does matter. If customers want it and you're not giving it the risk is they'll go elsewhere to find it; that's why it is sold in that way, to apply pressure: "if you don't do this you'll lose customers" hits the businesses who are already succeeding. If it's "other companies are selling the idea to customers that they should move to a subscription model" then the company you're pitching your subscription service assistance to can decide to promote the purchase model instead of going along with convincing customers to buy in a different way.