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Yes, they actually sold all of the things. Someone over at Metafilter estimated the total at $118,450, with the assumption that there was one of everything bei
by joezydeco 8y ago
Yes, they actually sold all of the things.
Someone over at Metafilter estimated the total at $118,450, with the assumption that there was one of everything being sold.
Now if you believe that CAH sold one of items like the Antartica trip and unlimited amounts of items like the Absurd Box (especially the Absurd Box, which is closer to $20 in MSRP than $2,000), then they probably broke even on the whole affair.
If you add in goodwill and viral marketing value, they made out like bandits. It was a brilliant project.