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> it's getting the customer to say yes Yes. That's how capitalism works. You have to compete in the market. > With micropayments you ask the customer to say y
by pdkl95 8y ago
> it's getting the customer to say yes
Yes. That's how capitalism works. You have to compete in the market.
> With micropayments you ask the customer to say yes every time they click a link.
Yes - do you think you should be able to sell them additional products without getting the buy's permission? That "conative penalty" is the difference between an ethical transaction approved by both sides, and a scam, fraud, or strong-arm tactic such as bundling or abusive contracts of adhesion.
> This imposes a cognitive/mood/whatever penalty every time they consider viewing your content
Yes, consumers are empowered to more buy specifically what they want, and nothing more.
Or, you could try a new business model that avoids some of this penalty in new, innovative ways.
> sell an all access pass to the content on 10, 100, or 1000 websites
That bundles together products that someone does not want into the same payment for the products they do want. This is the same market distortion that the cable companies use, which people have been walking away from over the last ~decade.
When buyers are empowered to bypass market distortions like bundling, product prices are able to move closer to their actual value. For some products that value is zero. That's a signal that it's time to find a better product to sell, not a reason to undermine the core mechanism of capitalism by removing consumer choice.
- bsenftner 8y agoHidden in the comments, here is the wisdom worth incorporating.
- scarejunba 8y agoDo you pay for news? I do and I can tell you there is literally no way I'm going to do a per-article payment test. In fact, what I want I already have. The WSJ will bundle (yes, bundle) all its articles into a single monthly fee. The Economist happily does the same. If, for some reason, these guys decided to switch me to pay-per-article I just wouldn't read them. That's too much of a cost. I can't afford it. Time is too precious for this nonsense.