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What would prevent a supermarket chain from implementing their own weekly boxes and offer them in store or for delivery using their own established logistics? W

by tjpnz 8y ago

What would prevent a supermarket chain from implementing their own weekly boxes and offer them in store or for delivery using their own established logistics? With the access they have to vendors they would be able to offer more range, fresher ingredients and better prices while still being able to make a profit. I don't live in the US but I've seen what they've been doing on YouTube with sponsorships and limited time offers - they must be taking a huge hit.

bm1362 8y ago
I would totally buy recipe kits from a refrigerator in Whole Foods if that was an option. There’d be no wasted packaging, you still get the satisfaction of cooking and it’s mostly just a marketing gimmick on things already in the store.
- SomewhatLikely 8y ago
  As pointed out elsewhere in the comments, Kroger chains already have this if you want to check it out.
krrrh 8y ago
Nothing. Here’s a photo I took of a kit in a German grocer just outside an U-bahn station, about 4 years ago: https://www.dropbox.com/s/ktemanrhxruxi3r/2014-12-23%2014.34.08.JPG?dl=0 https://www.dropbox.com/s/ktemanrhxruxi3r/2014-12-23%2014.34... I took the picture for a friend who was looking into a meal kit play at the time. Seeing it executed so well I couldn’t imagine how a subscription service could compete. They had about 4-6 meal displays like this amongst the regular groceries.
- stevenhuang 8y ago
  That's amazingly well executed indeed, and the first one I've seen a picture of at that. I wish the local grocers here in Ontario (Loblaws) would do something similar.
Shivetya 8y ago
Supermarket chain, hell restaurant chains are getting into this. Chik-fil-a has meal kits that are not their standard fare but obviously chicken that you can buy to take home. Grocery stores seem to have exploded in options in the produce section of fresh vegetables combined with seasonings and such and the meat sections are doing the same. Walk into a Publix (Southern state grocer) and there are meal planning cards at the entrance and even daily demos of some of the meals.

by tjpnz 8y ago

bm1362 8y ago

I would totally buy recipe kits from a refrigerator in Whole Foods if that was an option. There’d be no wasted packaging, you still get the satisfaction of cooking and it’s mostly just a marketing gimmick on things already in the store.

SomewhatLikely 8y ago
As pointed out elsewhere in the comments, Kroger chains already have this if you want to check it out.

krrrh 8y ago

Nothing. Here’s a photo I took of a kit in a German grocer just outside an U-bahn station, about 4 years ago: https://www.dropbox.com/s/ktemanrhxruxi3r/2014-12-23%2014.34.08.JPG?dl=0 https://www.dropbox.com/s/ktemanrhxruxi3r/2014-12-23%2014.34... I took the picture for a friend who was looking into a meal kit play at the time. Seeing it executed so well I couldn’t imagine how a subscription service could compete. They had about 4-6 meal displays like this amongst the regular groceries.

stevenhuang 8y ago
That's amazingly well executed indeed, and the first one I've seen a picture of at that. I wish the local grocers here in Ontario (Loblaws) would do something similar.

Shivetya 8y ago

Supermarket chain, hell restaurant chains are getting into this. Chik-fil-a has meal kits that are not their standard fare but obviously chicken that you can buy to take home. Grocery stores seem to have exploded in options in the produce section of fresh vegetables combined with seasonings and such and the meat sections are doing the same. Walk into a Publix (Southern state grocer) and there are meal planning cards at the entrance and even daily demos of some of the meals.